Domestic Violence Awareness Logo


I wanted a logo to truly represent the entrapment of domestic violence, but to also represent the hope of a better life and the determination and courage of those who will make a change for the better.

Here's what I came up with: 

The Color Blue

Domestic violence logo for New Endings Initiative
Domestic Violence logo design by Ken Bradford.
In religious symbolism, blue signifies truth and is associated with the creative power of God. It has been used by priests at the grave, for it is symbolic of heaven. In ancient Rome, blue was worn by the public servants, thus marking the beginning of the idea for today's police uniforms. The expression "true blue" for constancy and fidelity perhaps originated with mariners, who associated the blue sky with freedom from storms. "Something blue" in the wedding jingle comes from the early Israelites, to whom blue symbolized love, fidelity, and purity. To the Navaho, the southern mountains are blue and have created the dawn. This blue is to signify the freedom from the storm of domestic violence and a new dawn of hope.

The Butterfly

There is a Native American legend that says, " If you have a secret wish, capture a butterfly and whisper your wish to it. Since butterflies cannot speak, your secret is ever safe in their keeping. Release the butterfly, and it will carry your wish to the Great Spirit, who alone knows the thoughts of butterflies. By setting the butterfly free, you are helping to restore the balance of nature, and your wish will surely be granted."
The butterfly is a powerful symbol for transformation. It leaves the safety of the cocoon in it's new form. This butterfly is confined which symbolizes the pain and entrapment associated with domestic violence.

The Hands

The hands symbolize the hands of God and the love He has for all of us.  If you just hold on to those hands, He will give you the strength and the courage to seek help from those who can free you from the pain and suffering of domestic violence. And, as the logo signifies, He will "lift you up". 

 
“My sheep hear my voice, and I know them, and they follow me: And I give unto them eternal life; and they shall never perish, neither shall any man pluck them out of my hand.” -- John 10:27-28
Domestic Violence Earrings to support education.